Design | Manufacture
The Element Collective
As a major directional change for Element, moving forward from the look and feel that Prospace had developed for roll out throughout the Asia Pacific region, the Burleigh store was to set a new stage.
The brief from the client was simple, deliver a retail environment that is fresh, embraces Elements core brand values and is deliverable on budget. Secondly it needed to seamlessly integrate with the façade work that was being undertaken by Hassell Architects Brisbane.
Working within an existing building envelope and trying to minimize the internal intervention, the design needed to adapt to and reuse as many existing features as possible while giving the space new life.
The interior design needed the wider support of the brand and company, so extensive concept development and documentation was undertaken prior to the actual store detail was started. This helped the management teams really understand the feelings that Prospace was trying to evoke in the space.
Honest and tactile materials, recycled Australian timbers and the selective use of found objects, start to bring this concept together. Handwritten signage, live soaring bamboo and fixtures that feel as though they hadn’t been constructed rather stacked or placed in the shop without any design intervention, complete the aesthetic.
This new format for Element has been rolled out to numerous locations with amazing effect and commercial success.