Billabong Sydney Arcade

Design | Manufacture

Billabong Sydney Arcade      

With such a dynamic brand and an expansive shell, the Sydney Arcade store came together over time.

The brand wanted to identify the mens, womens and kids components of the brands, so the decision was made to allocate them each to a floor, with the entry to the store being a showcase of what was on offer, an entry portal as a feature.

The mens floor contains a boardshort shop in shop, featuring the most extensive display of Billabong Boardshorts around.  Feature areas for the essential program, along with thongs and accessories, the core finishes of black weatherboard, white and natural timber define the various departments.

The women are treated to a changeroom experience of space and coastal elegance.  With room to hang out with their friends and be inspired by the design teams seasonal range preview the changerooms are palatial.

The brand was looking for platforms that the visual merchandising team could deliver core stories of the ranges, which were developed in numerous formats – both as integrated displays and pure merchandising platforms.

The overall effect of opening the shopfront up, creating less density in the displays, all added to the ambience of Billabongs Sydney flagship store.

What the guys at Billabong had to say...

Friday 15th April was the official opening party of the latest and greatest Billabong store in Australia, in the heart of the Sydney Arcade, Pitt St Mall, Sydney.

The new flagship store spans over 4 levels and houses the most extensive range of Billabong product, all under one roof. Including everything from top of the range steamers, to the new Bob Marley Capsule collection, and the women's Designer Closet range. Billabong SDNY is set to establish itself as thesurf store in the Sydney CBD.

What better way to open our latest flagship store than to throw a huge party with Sydney band Van She, DJ Jim Junkie, XXXX Summer Bright, Jagermeister, Monster Energy & Omni Champagne.

Check out the video to see what you missed out on! If you're in Sydney be sure to drop into the Billabong SDNY store.

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