BC by Beachculture

Design | Manufacture

BC Crown Casino

An evolution of the existing beachculture business that Prospace had developed and rolled out throughout the Asia Pacific region, BC represents a new direction and a progression for the beachculture customer.


Working closely with the team at beachculture, Prospace developed a new interior concept that drew upon an urban aesthectic, without forgetting it’s coastal heritage. To deliver on this we developed a profile of who would live in the loft apartment that the store was based around and it was this filter that governed the colour scheme, furniture selection and even down to the curation of art and photo’s on display.


The store features commissioned art works from local Australian artists, antique display cases along with classic furniture.

Core features of the store are a shopfront that evokes that high street appeal, changerooms that mimic a cbd balcony with views spanning the skyline and some of the latest technology from corporate partners Sony.


With an interior concept that drew upon an urban aesthetic we sought to reference broadly from major fashion and style centres from around the globe, New York, London, Berlin, Melbourne were amongst others.  Picking out the elements we loved and working them into a uniquely BC retail environment.

BC By Beachculture picked up a Best Awards Bronze http://bestawards.co.nz/entries/spatial/bc-by-beachculture/

BC Antique Display Case

Prospace worked with the team at Beachculture to ensure a completely considered brand experience was achieved across all aspects of the retail space.  Visual Merchandising formed a integral part of this and the effective communication of the "BC by Beachculture" story.  Having a well provisioned Visual Merchandising program ensures that the "BC by beachculture" store presents a dynamic and immersive brand experience.

BC Change Rooms
BC Melbourne